This March 2010 article profiles three Maine companies, including Blue Ox, who are building apps for the iPhone.

EXCERPT: "One developer who beat the crowds is Chris York of Blue Ox Technologies in Caribou...York’s latest offering recalls another storied Maine brand. His new app, called Moxie, has remained among the top 20 word games in the App Store since it was released last year. 'I’d call it a cross between Scrabble and Upwords and Solitaire,' York says. The free, promotional version of his Moxie app has been downloaded 100,000 times, compared to 30,000 downloads for the 99 cent app. He plans to launch a sequel to the app, which has no affiliation with the soda, in the next couple of months.'" — Read the Full Article

In this March 2010 television interview, Christopher York discusses iPhone app development.

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This 2009 newspaper article discussed the recent collaboration between Blue Ox Technologies and L.L.Bean to bring the game Moosentration to the iPhone.

EXCERPT: "Blue Ox Technologies of Caribou developed [Moosentration] and later partnered with L.L.Bean, which added branding and other features. Christopher York, owner of Blue Ox, said he first developed a version of the game as shareware, or free software, more than 10 years ago. He said it wasn't too difficult to transition Moosentration to the iPhone platform, which he believes is a good fit for the game...'I think it's definitely a sign that mobile technology is becoming more and more important,' he said. 'If you want to reach a lot of people with a message, the mobile platform is one of the best ways to do it.'"

In this 2009 interview with AppCraver.com, Christopher York discusses iPhone app development and iTunes App Store pricing.

EXCERPT: "When the App Store launched last year, many developers were able to find success with what I call the Field of Dreams marketing strategy…you know, 'If you build it, they will come.' With 50,000+ apps on the App Store today that just does not work any more and never will again. The wise independent developers will recognize that the App Store is a distribution channel, not a marketing plan. The developers who figure out how to reach the greatest masses of iPhone users with their message will ultimately be successful. However I don’t believe that a small marketing budget precludes success. It does necessitate ingenuity though." — Read the Full Interview

In this 2009 interview with PocketGamer.biz, Christopher York discusses the results of Wonderful Word Games Week.

EXCERPT: "We went into this promotion not really knowing what to expect, and before the promotion began the participating applications were widely spread throughout the top 100 word games on the App Store. Interestingly everybody's results followed the same basic pattern. The promotion ran through two weekends for a total of ten days. All of us dropped the price of our games to $0.99." — Read the Full Interview

In this 2008 interview, Christopher York discusses iPhone development, gaming technology, and Moosentration.

EXCERPT: "Building software for the iPhone is a rare opportunity for developers. Let me explain what I mean. I’ve been writing software since the early 1980s. Back then it was a whole different world. The industry of software for personal computers was very immature. Products for the Appple II, TRS-80, and Atari Home Computers were frequently built by single developers and often sold in ziploc bags. It was a real cowboy type of atmosphere, but it was very exciting because there was a feeling that anybody could build the next great product. And this in fact was true. It was a beginning time and it was exciting. This is when companies like EA got started and their initial products were indeed built by single developers working alone, developers like Bill Budge (Pinball Construction Set) and Will Harvey (Music Construction Set).

But now we have this exciting new platform, the iPhone and iPod touch, and I feel the same excitement, the same sense that anybody can build the next great product. We have thousands of individual developers working alone and furiously coding new apps trying to score a hit.

I believe that out of these efforts we will see the next generation of large software companies emerge. The next EAs if you will. It something I want to be part of and frankly, this is the first time computers have excited me in years!" — Read the Full Interview